Spring and “springtime” refer to the season, and broadly to ideas of rebirth, renewal and regrowth. It is a time of change welcomed by the end of a cold winter. Spring to me is a time to be optimistic about the new year. In with the new; out with the old mentality. With that comes change in both my personal and professional life.
I had the opportunity to pick up one of our (Award Concepts‘) owners, Bob at the airport here in Atlanta last month. We stopped by my house and I gave him the tour of the “Southeastern office”. He was in town because his sister Judy was performing in a play just north of my residence in Commerce, GA. Five years ago, when I lived in Chicago and worked at the corporate office, Judy worked at AC as a customer care representative. That being said, I thought it’d be nice to accompany Bob and see Judy and her husband Al. Prior to the play we sat out on the patio and as is the case when I’m around Bob, we got to talking business. The most puzzling thing to an owner of a company and to a salesman of that company is why isn’t everyone a client…I mean…we sure feel like we are the best in our industry. We searched for the answer and concentrated on this question for awhile.
I presented the idea that recognition programs are like cable television. During the course of the year you receive promotions from many cable providers, but unless you’ve experienced problems with your current service you’re likely to not even think twice about switching providers. When was the last time that I “shopped” cable providers in my area? In the four years I’ve lived at my house I have had the same cable provider and I’ve never looked at any others. Wow, I finally found myself in the shoes of the people that I call upon. Being a salesman is tough and requires persistence…y’all as administrators of your recognition program seldom look at what other options are available and rarely change providers. When was the last time you seriously gave another company a look? When was the last time you changed providers? It has probably been awhile hasn’t it? I understand, heck…I can relate. It is important for you to know a lot has changed in the recognition industry in the past 1-3 years as there is a big push towards providing Software as a Service (SaaS) solutions in addition to common service award programs.
Cable television isn’t really a big deal in the scheme of things. This is where my analogy gets a little weak. Recognition is most likely not your primary job function, but unlike cable television, it is a big deal. Recognition when done right becomes a way of life. It can transform a workplace and create engaged workers who are appreciated and feel that their work is of value. We here at Award Concepts, are advocates for creating a culture of recognition. We realize that no two organizations are the same and that is why each program we craft is unique to each organization. We take a different approach to recognition, serving as consultants we lean forward when we listen and the end result is a program that has your name stamped on it…not the stamp of some other company. Award Concepts does not sell recognition programs, we sell the service of crafting custom recognition programs.
You might be wondering if I did anything about my cable. The answer is yes. Upon this epiphany I came home and contacted the providers in my area to see what was available. I changed providers. One company (like Award Concepts), had significantly greater value added benefits in the form of SaaS solutions. Services that I had no idea even existed. Go figure!
- Control my cable and recordings from my iPhone
- Watch television and my DVR from my iPhone
- Watch ALL Chicago sports (my previous company did not offer a NBA package) Go Bulls!!! Derrick Rose for MVP!
- More channels
- A reduced bill
The above are some of the new benefits that I enjoy. There are others, but these are what stood out to me. Everyone has there triggers. I’m still searching for a cable company that lets me tell them exactly what I want and craft a subscription package accordingly. Lucky for you, when it comes to your recognition program you do have options and one of those is Award Concepts and they will listen and craft a program specific to you. Start a conversation today!
Spring is a time for change. Below are some images from the 1st quarter of this year and what has changed in my life. Enjoy! (Click on “View with PicLens” to see image captions)
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